CVR โ
YIHUI YE DESIGN ARCHIVE
2026Growth Product Designer.
Growth
Product
Designer.
Scroll to explore
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IMPACT SNAPSHOT
ROAS โ
Design Efficiency โ
I design products and experiences that turn customer insight into measurable business impact.
10+ years across: Tencent, Technology Product, Growth
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YIHUI YE GROWTH PHILOSOPHY
Understand Before You Optimize
Don't optimize the interface before you understand user behavior.
Design Is a Business Lever
Design should move business metricsโnot just pixels.
Experiment Before Assuming
Good design decisions are built on evidence, not opinions.
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CASES
01
Improving Conversion for High-Consideration Product
ULIKE ยท Growth, E-commerce, A/B Testing
02
Scaling Content Consumption Experience
TENCENT ยท Digital Product, Engagement, Information Architecture, Design System
03
Building Business Through Design
DESIGN BUSINESS STUDIO ยท Strategy, Leadership, Client Management (Tencent, China Merchants Fund, momcozy)
03.01JIRPET, New Visual for Amazon&Instagram
03.02
TENCENT VIDEO VIP Card
03.03
TENCENT VIDEO VIP Anniversary Journey&Album Design
03.04
TENCENT VIDEO Million Brain Game Motion Graphic
03.05
CHINA MERCHANTS FUND Annual Investment Review
03.06
momcozy Quick Flashing at New York Fashion Week
03.07
BEEFUN Visual Identity Design
03.08
LIUYANG English Visual Identity Design
04
Exploring AI
Growth Experience
FUTURE LAB ยท AI, Human-AI Interaction, Experiment
05
Archive Library
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CAREER JOURNEY
My career has moved across three scales: 1. Designing for millions of users 2. Building business through design 3. Optimizing customer decisions through growth experiments
ULIKE - US E-commerce Designer
Feb 2025 - Present
ZUVI - Senior Visual Designer
Aug 2021 - Jan 2024 (2 years 6 months)
TENCENT - Visual Designer
Dec 2016 - Sep 2019 (2 years 10 months)
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BACKGROUND
Shenzhen University
Environmental Design (Bachelor of Arts)
Shenzhen University of Information Technology
Embedded Technology
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AWARDS